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AIs struggle with brand and product recommendations

Artificial intelligence has become a common tool for recommending products and brands, but it often falls short of human expectations. Even powerful models can miss subtle cues that define a brand’s identity or a product’s unique appeal, leading to recommendations…

Reflections on SEO and AI Search

As artificial intelligence permeates search engines, practitioners of search engine optimization must rethink long-standing assumptions. The rise of AI-driven ranking, summarization, and conversational agents changes how users find and consume information. These reflections explore the intersection of traditional SEO practices…