Let’s be honest: content creation is exhausting when you’re already juggling showings, client calls, and negotiations. But in 2025, if you’re not showing up consistently online, you’re invisible to potential clients. This is where AI Prompts can help.
The good news? You don’t need to spend hours crafting the perfect Instagram caption or property description anymore. With the right ChatGPT prompts, you can create high-quality, on-brand content in minutes—not hours.
I’ve spent 5+ years writing copy for real estate professionals, including my time at Luxury Presence, and I’ve tested hundreds of AI prompts. These five are the ones that actually work—and the ones I keep coming back to.
1. The Property Description That Sells the Lifestyle (Not Just the House)
The Prompt:
You're a luxury real estate copywriter. Write a 150-word property description for [ADDRESS/PROPERTY TYPE]. Focus on the lifestyle and emotional benefits, not just features. Target audience: [WHO ARE YOUR BUYERS—e.g., young families, downsizers, luxury buyers]. Tone: [warm/sophisticated/energetic]. Include a compelling opening hook and end with a subtle call-to-action.
Why It Works:
Generic listings blend into the noise. This prompt forces ChatGPT to lead with emotion and paint a picture buyers can see themselves in. Swap out the details for each property, and you’ll have scroll-stopping descriptions every time.
Pro Tip: Always add 2-3 specific property details after ChatGPT generates the copy to make it feel authentic and unique.
2. The “Weekly Market Update” Post (That Positions You as the Local Expert)
The Prompt:
Write a short, engaging social media post (under 100 words) summarizing this week's real estate market trends in [YOUR CITY/NEIGHBORHOOD]. Tone: friendly and approachable, but authoritative. Include one actionable insight for buyers or sellers. End with a question to encourage engagement.
Why It Works:
Consistency builds authority. When you show up weekly with valuable insights, you become the go-to agent in your area. This prompt helps you stay relevant without needing to research and write from scratch every time.
Pro Tip: Pair this with current local stats or headlines you’ve seen, and ask ChatGPT to incorporate them for an even more tailored post.
3. The Client Testimonial Repurpose (Turn Reviews Into Social Gold)
The Prompt:
I received this client testimonial: [PASTE TESTIMONIAL]. Rewrite it as a short, engaging Instagram caption that highlights the client's experience while showcasing my strengths as an agent. Keep it under 80 words, conversational, and include a CTA inviting others to share their home goals.
Why It Works:
Testimonials are powerful, but raw reviews can feel long or awkward for social media. This prompt transforms genuine feedback into shareable, scroll-stopping content that builds trust fast.
Pro Tip: Use this for Stories, Reels text overlays, or carousel posts with client photos (with permission, of course).
4. The Email Nurture Sequence (Stay Top-of-Mind Without Being Pushy)
The Prompt:
Write a friendly, 3-email nurture sequence for potential home buyers who recently downloaded my [GUIDE/RESOURCE]. Email 1: Welcome and deliver the resource. Email 2: Share a helpful tip related to [BUYING/SELLING]. Email 3: Soft CTA to book a consultation. Tone: helpful, not salesy. Each email should be under 150 words.
Why It Works:
Most agents collect leads and then… nothing. A simple nurture sequence keeps you top-of-mind and builds trust before the sales conversation even starts. This prompt gives you a plug-and-play system.
Pro Tip: Personalize the final email with a specific local insight or recent success story to make it feel less automated.
5. The “Objection Handler” Script (For Tough Conversations)
The Prompt:
I'm a real estate agent and a potential client just said: "[COMMON OBJECTION—e.g., 'We're not sure if now is the right time to sell' or 'We want to wait until rates drop']." Write a short, empathetic response that addresses their concern, provides a balanced perspective, and positions me as a trusted advisor. Keep it conversational and under 100 words.
Why It Works:
Objections kill momentum. This prompt helps you respond thoughtfully in the moment, whether it’s over text, email, or even in-person after a showing. You’ll sound confident, not defensive.
Pro Tip: Save your most common objections and generate responses in advance. Keep them in a note on your phone for quick reference.
The Bottom Line
AI won’t replace your expertise, your relationships, or your hustle. But it will give you back hours of your week—and help you show up more consistently than your competition.
These five prompts are just the beginning. The real magic happens when you use them regularly, tweak them for your voice, and stop letting content creation slow you down.
Want prompts tailored specifically to your brand and market? That’s exactly what I help agents create—custom AI workflows and copy that save time while elevating your positioning. Let’s chat.
Your turn: Which of these prompts are you trying first? Drop a comment or send me a message—I’d love to hear how it goes.